Marketing is one of the indispensable activities in any business. You must market your business and its products or services if you want to reach wider audience. How do you do it? There are many ways, but you should consider the step and repeat banner, which provides unmatched sense of professionalism ad class to all events. It will help you have better control over impression which the banner creates. There are various decisions you have to make so as to ensure you get the best and the most out of this banner. For example, do you need the banner made of vinyl or fabric?
Vinyl or fabric?
This is one of the most important decisions you have to make. Do you want a step and repeat banner made of vinyl or fabric? A vinyl banner is generally durable can be used in various outdoor conditions including in the rain. It can also last for about one year before it begins fading. To last longer, for period of 3 to 5 years, it needs to be protected against the harmful ultraviolet rays of the sun. It is also available in various bright and vibrant colours. Its cons include that it creases easily, is usually heavy and thus not very easy to transport or store, and the folding and rolling may damage it. Vinyl may reflect camera flash and cause blurring of images.
Fabric such as polyester is resistant to wrinkle, to stain, to tearing, to fire, and to creasing. It can be easily folded for storage and transportation. It is light in weight and if there are any creases, they can be easily removed by ironing. Fabric also absorbs camera flash instead of reflecting it and is a good choice for crisp, clear photos.
As you can see, fabric offers better quality of step and repeat banners, but it also comes at higher cost. The vinyl is much cheaper.
In addition to the material, other decisions you have to make include the following –
Generally, vinyl banners are generally cheaper, when compared to those made of fabric. However, they also fade faster. However, you should note that all these material are available in various weights and finishes and modern technologies such as inner mesh weaves and sue of plasticizer can increase their durability and price as well.
Time of production:
A custom step and repeat banner made of fabric generally takes longer to produce than its counterpart made of vinyl.
Quality of image:
Most banners made of vinyl are printed through screen printing process. Most of the fabric banners on the other hand are printed through dye sublimation process. The screen orienting technology produces sharp images with bold graphics. However, a poor finish in vinyl may destroy the quality of these images. Dye sublimation, on the other hand, does not produce exceptional quality images but it allows wide choice of colours, not available with vinyl banners.
Suitability for outdoor use:
Vinyl is the best material when you want to use the step and repeat banner outdoors since the material is waterproof. The stiffness and weight of vinyl makes it capable of resisting billowing or drafting.